Advantages
- Combines the national strategy of the advertiser with the local appeal
- Can generate great audience levels at a relatively low cost
Types of ads available
- Eye-catching artwork will outperform competitive advertisements
- Be sure to use the appropriate tagline “The Most Preferred Brand in the Business.™
Buying Tips
- Identify major directories in your area
- Decide which directories to advertise in
- Add to the media mix but do not replace other mediums
- Set up special telephone numbers dedicated to each directory to determine actual return on investment
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