PICTURE PERFECTTM 2.0 LAUNCHED BY THERMA-TRU
Maumee, OHIO, (June 20, 2012) - Therma-Tru, the nation’s leading manufacturer and most preferred brand of entryway doors, has introduced an upgraded version of its popular online Picture PerfectTM entryway visualizer tool. The new Picture Perfect 2.0 Virtual Designer software program offers expanded visualization capabilities that allow more customization by trade professionals when using the software on the jobsite, for in-home sales presentation or in a dealer showroom.
“One of the most outstanding new features of Picture Perfect 2.0 is the availability of generic adjacent building products --- including the roofing, windows, paint, siding, masonry and trim --- to help people truly visualize a new entryway as it relates to their home,” says Brad Johnson, vice president of marketing for Therma-Tru Corp. “By uploading an image of a customer’s home, building professionals can show homeowners how their home could look with a new entry door and also with other new exterior products. This helps to both simplify the entryway selection process and encourage upgrade sales.”
Thousands of Therma-Tru$reg; entry door combinations exist with the Picture Perfect 2.0 program including the options of fiberglass and steel entry doors, sidelites and transoms, different glass options and various handlesets. Picture Perfect 2.0 is a desktop software application that can be operated without Internet connectivity once installed.
“Having Therma-Tru’s complete entry door product line available on Picture Perfect 2.0 makes this an exceptionally valuable tool,” says Johnson. “When you consider the ease of uploading an image to this program and then matching it up with hundreds of combinations of doors, roofing, siding, windows, paint and other products, the selling capabilities for a professional are impressive. This program provides up sell opportunities along with a competitive advantage for industry professionals.”
With Picture Perfect 2.0 a contractor or dealer can upload an image of their customer’s home or choose from a library of home images to “try on” different products to create a new look for the customer’s home. Home makeovers can then be saved and printed out with a detailed summary of the changes so that customers have walk-away materials to encourage future sales.
A 14-day free trial of Picture Perfect 2.0 is available at www.thermatru.com/trade-professionals/pictureperfect. The program may be purchased for $50 online with a credit card at www.thermatru.com/orderpp. To view the extensive collection of fiberglass and steel entry doors and decorative glass packages available from Therma-Tru, visit www.thermatru.com.
Therma-Tru is the nation’s leading manufacturer and most preferred brand of entryway doors. Founded in 1962, Therma-Tru pioneered the fiberglass entry door industry, and today offers a complete portfolio of entry and patio door system solutions, including decorative glass doorlites, sidelites and transoms, and door components. The company also offers low-maintenance Fypon urethane and PVC products. Headquartered in Maumee, Ohio, Therma-Tru is part of Fortune Brands Home & Security (NYSE: FBHS). For more information, visit www.thermatru.com, www.fypon.com or call (800) 537-8827.