ThermaTru Doors

TIPS FROM SOUTHWEST EXTERIORS™ ON ACHIEVING THE 2011 DEALER OF THE YEAR AWARD


Maumee, OHIO, (November 08, 2011) - Scott Barr, president of Southwest Exteriors™, a San Antonio-based home remodeling contractor, has no problem sharing his company's philosophy of success. He believes that aligning with quality manufacturers, offering exceptional customer service and exceeding client expectations are the key reasons his company was recognized for overall excellence as the 2011 Dealer of the Year in the homeowner market.

"Everything starts with the company you keep," says Barr. "For example, we exclusively sell Therma-Tru doors because of the quality of the products and long-term relationship Therma-Tru has built with us.

"Therma-Tru is the leader in fiberglass door technology and we are able to learn from the leader, which provides us with a competitive advantage in our marketplace. They bring a great deal of credibility to our company, especially with their recent designation by Consumers Digest® magazine as a 'Best Buy' for the Therma-Tru® Classic-Craft® product line that we sell."

Once you align with industry-leading manufacturers, Barr recommends focusing on exceeding client expectations instead of simply meeting them. "When you exceed customer expectations, they become evangelists for your business," says Barr. "More than 40 percent of our revenue comes from previous clients and referrals. If you can do everything possible to leave your customer in a place where they love you at the end of the project, then they will want to continue the relationship."

By following these dedicated steps, Southwest Exteriors has grown its company reputation and business over the years and also receive Window & Door magazine's 2011 Dealer of the Year award. The 22-year old company specializes in the replacement of siding, windows and doors and exclusively uses composite products.

"We take what we believe are the best products available nationwide from the best manufacturers, and then marry those with the best installation practices we can offer," says Barr. "But we don't stop there. We make sure our customers have the best warranty, to assure that overall the client experience is exceptional."

Barr also points out that he relies on manufacturers like James Hardie® and Therma-Tru to support his selling efforts and help educate his homeowner customers. "The partnership we have with Therma-Tru perfectly showcases a winning relationship," says Barr, a Therma-Tru Remodelers Advisory Council 2009 member. "They supply us with a Therma-Tru College that helps us with sales and product training, and then the Picture Perfect™ Virtual Designer software for in-home sales support. Matched with the strength of their brand name and the quality of their products, and we have a partner in Therma-Tru that has truly helped us increase our revenues while building our company's reputation in the San Antonio marketplace."

About Southwest Exteriors:
Southwest Exteriors is a residential replacement contracting company supplying and installing high quality replacement products and providing exterior design services since 1989. The company offers HardiePlank® siding, Therma-Tru entry and patio doors, and is the exclusive South Texas contractor for Renewal by Andersen® windows. Call 210-828-5555 or visit www.SouthwestExteriors.com for more information.

About Therma-Tru
Therma-Tru is the nation’s leading manufacturer and most preferred brand of fiberglass and steel exterior door systems. Founded in 1962, Therma-Tru pioneered the fiberglass entry door industry, and today offers a complete portfolio of entry and patio door system solutions, including decorative glass doorlites, sidelites and transoms, and door components. The company also offers low-maintenance Fypon urethane and PVC products. Headquartered in Maumee, Ohio, Therma-Tru is part of leading consumer brands company Fortune Brands Inc. (NYSE: FO). For more information, visit www.thermatru.com, www.fypon.com or call (800) 537-8827.

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