ThermaTru Doors

GLASS DOORLITES RISING IN POPULARITY


Maumee, OHIO, (October 24, 2011) - According to independent research studies conducted over the past several years, homeowner preferences for incorporating decorative glass doorlites in their main entrance doors is on the rise. The studies also show that females, who are driving the overall door style selection process, prefer contemporary and simplistic glass designs as compared to center cluster and craftsman door glass designs.

"Research conducted for Therma-Tru® by Harris Interactive in 2009 shows a 58 percent preference for doorlites in an entry door by homeowners," says Frank Lin, market insights manager for Therma-Tru. "Just a year later a similar study was held by the same research firm that showed the percentage had risen to 60 percent. These findings indicate a growing preference amongst homeowners in adding the decorative appeal of glass in their front entrances."

Additional research conducted by Customer Profiles, LTD in 2010 supports the Harris Interactive results. In that study, 62 percent of the responding females indicated their preference for a front door style that includes a decorative glass panel. A slightly lower number --- 56 percent --- of male respondents indicated their preference for a decorative glass panel in a front door.

The Harris Interactive research sponsored by Therma-Tru is further supported by studies conducted by McGraw-Hill Construction Research and Analytics in 2009 that showcases the major reason for selecting a brand of exterior door are the aesthetics (i.e.: style and color) that a company offers in its exterior door product offering. The same research shows that females influence 62 percent of the exterior door style selections for purchasing replacement doors in the home. Consistently in the Harris Interactive studies, female respondents preferred flowing leaf patterns identified as contemporary styles, thus leading Therma-Tru to introduce its new Avonlea™ decorative glass offering in early 2011.

The Avonlea glass design is inspired by the simplistic beauty found in nature and features clear baroque glass with fluid lines in a free-flowing leaf pattern accented with bronze water glass and black nickel caming. Avonlea glass is designed to complement Modern, New American and Colonial homes. The glass is ENERGY STAR® qualified, providing additional energy savings for environmentally conscious consumers. Avonlea glass design is available in the Fiber-Classic®, Smooth-Star®, Profiles™ and Traditions door lines.

"The cumulative research clearly shows us that builders and remodelers hoping to satisfy the desires of homeowners need to target the female head of the house by showcasing entry doors with decorative door glass in contemporary patterns," says Lin. "While door material is still a key factor in a door selection process, the decorative door glass design is becoming a stronger influencer for homeowners."

Therma-Tru has responded to homeowner appreciation of decorative glass doorlites findings over the years by introducing new glass designs on a regular basis. More than 30 options currently exist for homeowners to customize their entrance doors with stylish decorative glass doorlites. "From colored glass to obscure privacy glass to elegant glass bevels, the product offerings from Therma-Tru sets the company apart in the marketplace," says Lin.

To view the extensive collection of fiberglass entry doors and decorative glass packages available from Therma-Tru, visit www.thermatru.com. And, to see how a new door would look on your home, go to the Therma-Tru "My Saved Doors" tool online at http://thermatru.com/MyThermaTru/.

About Therma-Tru
Therma-Tru is the nation’s leading manufacturer and most preferred brand of fiberglass and steel exterior door systems. Founded in 1962, Therma-Tru pioneered the fiberglass entry door industry, and today offers a complete portfolio of entry and patio door system solutions, including decorative glass doorlites, sidelites and transoms, and door components. The company also offers low-maintenance Fypon urethane and PVC products. Headquartered in Maumee, Ohio, Therma-Tru is part of leading consumer brands company Fortune Brands Inc. (NYSE: FO). For more information, visit www.thermatru.com, www.fypon.com or call (800) 537-8827.

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