THERMA-TRU® RANKS HIGHEST IN 2012 BRAND USE STUDY
Maumee, OHIO, (November 18, 2011) - For the 15th consecutive time since the study started in 1998, Therma-Tru® has ranked highest amongst builders in the category of "Brands Used in the Past Two Years" in the entry door category in the 2012 Brand Use Study by Builder magazine. The industry-leading door manufacturer also ranked highest in the category of "Brands Used the Most" (for the 14th time).
"We appreciate the unwavering support of builders who are using our innovative entry door products year-after-year," says Dave Randich, president of Therma-Tru. "Capturing the lead position in these two important study categories shows that builders appreciate the emphasis Therma-Tru places on the total 'door experience' for builders related to all the entryways in the home.
"Within the trade industry, Therma-Tru is proud to be known as the company that takes responsibility for the entire entryway system, not just the individual components that go into constructing a top-quality door. We engineer our doors to work together for ease of installation, unified aesthetic appeal and long-term durability. These study results show that builders truly appreciate the dedication we display every day in creating energy-efficient fiberglass and steel entry doors."
Randich believes his company's leading status in the 2012 Brand Use Study signals more than just the builders' appreciation for the doors that Therma-Tru manufactures. "We provide builders with support in the marketplace for their selling activities coupled with quality products," says Randich. "By offering a broad product line, leading innovation and on-trend designs in entryway systems we're partnering with builders to give them the start-to-finish support and products they need to help them grow their businesses.
"To a large degree, our successes are a direct reflection of the relationship we have with our fabricators and dealers. Our channel partners serve a critical role in bringing Therma-Tru products to market, and this high ranking also recognizes their dedicated efforts and hard work. Together, this is a teamwork effort that ensures a smooth, successful product flow from our facilities right to the consumer's home."
The yearly Brand Use Study, presented by Builder magazine, originated in 1998 and includes a nationwide survey of builders on their preferences related to a wide variety of products and brands. Therma-Tru has captured the highest ranking in the "Brands Used in the Past Two Years" category since the inception of the program. Results of the 2012 Brand Use Study are being made available in the April 2012 issue of Builder magazine.
Therma-Tru is the nation’s leading manufacturer and most preferred brand of fiberglass and steel exterior door systems. Founded in 1962, Therma-Tru pioneered the fiberglass entry door industry, and today offers a complete portfolio of entry and patio door system solutions, including decorative glass doorlites, sidelites and transoms, and door components. The company also offers low-maintenance Fypon urethane and PVC products. Headquartered in Maumee, Ohio, Therma-Tru is part of leading consumer brands company Fortune Brands Inc. (NYSE: FO). For more information, visit www.thermatru.com, www.fypon.com or call (800) 537-8827.