ThermaTru Doors

LATEST COST VS. VALUE REPORT SHOWS HOMEOWNERS WHICH HOME REMODELING PROJECTS DELIVER THE MOST RETURN
Replacing an Entry Door Ranks Among the Top-Rated Remodeling Projects to Add Value to the Home



Maumee, OHIO, (November 12, 2009) - Remodeling magazine recently released its 22nd annual Cost vs. Value report, which is a survey conducted by the magazine to determine the return on investment for common remodeling projects.1 Among the findings are that three out of 20 of the top-rated projects were focused on the home's entry. This was the first time the magazine evaluated home entry door projects as part of the report demonstrating the return on investment an exterior home face-lift can make. Other projects that ranked high among the findings include replacing exterior siding, adding a deck, and window replacement.

"The Cost vs. Value report reinforces an important message for homeowners — improving your entry door will likely improve your home’s value. And thanks to the energy tax credit giving you even more return on your investment, now is the perfect time to replace your entry door," said Jerry Oleshansky, vice president of marketing, Therma-Tru. 

According to the National Association of the Remodeling Industry (NARI), when markets are down, homeowners turn to phased remodeling, in which they opt to do a series of remodels as their schedules, budgets and lifestyles evolve over time.2 These types of remodels can go over several months and even years, but have the potential to add significant value to a home.  

Replacing an entry door aligns with this trend toward phased remodeling. It is a project that can quickly transform the exterior of the home to increase curb appeal, perceived home value and the home’s energy efficiency. Replacing an existing door with a fiberglass door offers homeowners all of the requirements3 they have for an entryway, which are security, energy efficiency, performance (durability, low maintenance) and aesthetics.

Fiberglass Performance
Today’s fiberglass doors deliver a better long-term return on investment than either wood or steel. Fiberglass offers all of the benefits of steel yet won’t rust, ding or dent.  Custom wood doors are more expensive than fiberglass and need regular maintenance because wood can fade and it also absorbs moisture so it can peel, bubble out, bow, warp, rot or twist.

Beyond the aesthetics and because of superior insulating value, Therma-Tru fiberglass doors are five times more energy efficient than solid wood doors, which have an R-Value of just over one.4 Therma-Tru fiberglass doors utilize a 100 percent polyurethane insulation that results in an R-Value of over 7.5 and deliver more energy savings than wood doors and many brands of steel doors.4 Other sustainable attributes fiberglass offers include long-lasting durability, reduced noise pollution and the ability to capture the fine graining detail of genuine high-end wood door without harvesting endangered wood species like Honduran Mahogany.

What’s more, fiberglass doors with security strike plates exceed the industry’s highest level by 40 percent, providing more protection against forced break-ins than steel or wood doors.5

Energy efficient home improvement tax credits
Therma-Tru doors not only help meet today’s remodeling needs, but now homeowners who purchase and install certain styles of Therma-Tru doors may be eligible for a tax credit of up to $1,500 per household through the American Recovery and Reinvestment Act of 2009 (also known as the economic stimulus package). As part of the economic stimulus package, homeowners are eligible for a 30 percent tax credit on qualifying products used for energy-efficient home improvements made throughout 2009 and 2010.

As more and more consumers seek out information online through social media sites and networks, Therma-Tru launched MyEnergyTax.com and produced the short, easy-to-understand video to simplify the tax credit and how to participate. The video can also be accessed on YouTube, which according to a recent report by ComScore, is among the top Web sites Internet visitors use to search for information. The video is brief and visual so viewers can quickly obtain the information they need and share it with friends and family. For more information, visit www.MyEnergyTax.com.

About Therma-Tru
Therma-Tru Doors is the nation’s leading manufacturer and most preferred brand of fiberglass and steel exterior door systems.  Founded in 1962, Therma-Tru pioneered the fiberglass entry door industry, and today offers a complete portfolio of entry and patio door system solutions, including decorative glass doorlites, sidelites and transoms, and door components.  Therma-Tru, headquartered in Maumee, Ohio, is part of leading consumer brands company Fortune Brands Inc. (NYSE: FO).  For more information on Therma-Tru Doors, visit www.thermatru.com or call (800) 537-8827.

1 Remodeling magazine, "Cost Versus Value Report," Nov. 12, 2009, http://www.remodeling.hw.net/2009/costvsvalue/national.aspx

2 National Association of the Remodeling Industry (NARI), "With Markets Down, Homeowners Turn to Phased Remodeling," August 3 2009, www.nari.org

3 Therma-Tru qualitative research for DFM/DFA (Design for Manufacture & Design for Assembly), Fall 2008.

4 All R-Values are for opaque doors; wood door values can vary greatly due to species and
thickness. Polystyrene core value from Jeld-Wen website.

5 Testing conducted by outside independent organization, Oct. 26, 2005, in accordance with
ASTM-F476 Section 18. ATI report #3085903. Grade 40 defined as 148 ft./lbs.

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