Each ad file is in two formats, a Low Resolution PDF and
a High Resolution PDF. The Low Resolution PDF
file is strictly for viewing purposes, and is not
professional print quality. For professional printing
purposes, use the High-Res PDF (a print quality, high
resolution PDF)
and give it to a service bureau for customization.
Ad Subject
The Ad Subject tells you what is being
promoted in this particular ad slick.
File Type
PDF = 72 dpi (Preview quality)
High-Res PDF = 300 dpi print quality PDF
